SETTING UP
IN PRACTICE

What you will learn...

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Module 1: Clarify Your Niche

Define your niche and target market to clarify the services you will offer, your branding and your marketing strategy and objectives. Ask yourself: Who do I want to serve? (e.g., individuals, professionals, leaders, small businesses); What specific challenges do I want to help clients solve? (e.g., career transitions, leadership development, personal growth, work-life balance).

 

Module 2: Review Your Readiness

We help you review your bio/C.V. to identify training/skills/experience gaps. Professional coaching and/or career guidance certification is essential for customers' credibility and confidence in you. See our other accredited courses such as: Professional Certificate in Coaching Science; Advanced Diploma in Coaching Science; and Certificates of Competence in Occupational and Educational Testing.

 

Module 3: Business Planning

A clear plan helps guide your decisions and keep you on track as you grow your practice, including: Mission and vision; Services and pricing; Revenue goals and projections; and Marketing strategy.

 

Module 4: Create Your Coaching Packages and Offers

Based on your niche, create service packages that provide clear value, for example: Single session coaching; Coaching packages; Group coaching; Workshops and webinars; VIP days/intensive sessions.

 

Module 5: Legal and Financial Setup

Ensure that your business is legally compliant and financially organized: Register your business; Get insurance; Open a business bank account; Engage an Accountant for Tax/VAT/Salary etc.

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Module 6: Build Your Brand and Online Presence

To attract clients, you need to create a professional brand and a strong online presence through:

A strong, clear website; Testimonials and reviews; Social media presence; Valuable customer content.

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Module 7: Market Your Coaching Practice

Develop a marketing strategy to attract clients through: Local and national networking; Customer referrals; Paid advertising; Content marketing; Partnerships and collaborations.

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8. Create a Client Onboarding Process

Once you start getting clients, develop a streamlined process to bring them on board to include: Discovery sessions: Contract and payment: Onboarding materials; Coaching session value.

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9. Continue Professional Development

Coaching is an evolving field, and continuing to develop your skills and knowledge is essential. Attend workshops, read books, get feedback from clients, and invest in your personal and professional growth.

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10. Track and Adjust

To ensure you are on the right track, monitor key metrics like: Client acquisition and retention; Financial performance (revenue vs. expenses); Marketing effectiveness (website traffic, social media engagement, ad performance); Client satisfaction and feedback; and, most importantly, 'Is your business bringing you the satisfaction and quality of life you wanted/want?'

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To Take Away: All Our Industry Resources and Experience Are Yours

As well as the above, we are happy to share with you everything else we have learned in 24 years of building a business and running our own coaching and careers practices, and provide you with advice on practical tools and processes such as: Practice management software to help you manage client appointments, track client progress, and organize workflows; Payment processors to make it easy to accept payments online; and Customer relationship management systems to help you stay organized and nurture client relationships.

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Come to the workshop - we look forward to working with you

and the opportunity to help in your success and prosperity.

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